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Lead-generation website

Houston Apartment Match

A conversion-focused apartment-locating site: a nine-field matching form, credit-history-aware routing, and call and text as first-class actions.

Houston Apartment Match homepage: a rooftop pool overlooking the Houston skyline at golden hour, with a headline reading Find Affordable Apartments in Houston Without Searching Alone, call and text buttons, and a card showing a matched two-bedroom at $1,250 a month.
The same site at phone width, with a call-now and text-me-apartments bar pinned to the bottom of the screen.

Concept build

The problem

A lead-generation site for an apartment locator, built around one job: get a renter's budget, timing, area, and situation captured in under a minute, on the phone they are holding.

The thinking

Conversion-led design, a validated multi-field form with a real success state, call and text CTAs pinned on mobile, and the honest handling of a sensitive question — credit and rental history — without making it feel like a rejection.

The matching form: name, phone, optional email, monthly budget, desired move-in date, preferred Houston area, bedrooms, a credit and rental history question, and an optional free-text field, above a Get matched with apartments button.
The nine fields, including the credit-and-rental-history question asked as a neutral dropdown rather than a disqualifier.

The system

An amenities grid of photographed tiles — spacious bedrooms, fitness centers, rooftop lounges, resident clubhouses, modern communities — above the start of a dark How it works section.
Amenities carry photography; the section beneath switches ground to dark so the four-step explainer reads as a different register.

The form is the product, so it was designed first: nine fields, schema validation, inline errors, and a confirmation state that hands the enquiry straight to the phone. The page around it answers objections in the order a renter raises them — cost, credit, area, then trust.

Built with

 Lead capture
 Form validation
 Click-to-call / SMS
 Local SEO
 Mobile-first
StackNext.js · TypeScript · React Hook Form · Zod · Framer Motion

What it proves

Conversion-led design, a validated multi-field form with a real success state, call and text CTAs pinned on mobile, and the honest handling of a sensitive question — credit and rental history — without making it feel like a rejection..

What this is

Spec build, not commissioned. Contact details are placeholders and the form hands off to the phone's SMS and mail apps — there is no CRM behind it.

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